Journal / Notes

Thinking in
public.

An independent creative practice working across identity, editorial, digital and image.

Process / 2 min read

Why we still start every project on paper

Before the grids, components and polished decks, we use paper to find the question the project actually needs to answer.

Identity / 2 min read

A durable identity is not visually neutral. It is built from specific decisions that can keep producing useful variation.

Identity / 1 min read

How memory, changing daylight and public participation became a flexible identity for a year-long cultural programme.

Photography / 1 min read

How to build a clear visual rhythm without making every project look like it came from the same brief.

Digital / 2 min read

Expressive websites often become fragile. We use a small set of editorial rules to keep personality and maintainability together.

Editorial / 1 min read

Type systems age well when hierarchy and rhythm do the hard work instead of novelty alone.

Identity / 1 min read

A useful colour system tells people what matters, what belongs together and what action is possible.

Studio Notes / 1 min read

The hardest client was our own studio. These are the decisions that finally moved the project forward.

Studio Notes / 2 min read

A calm framework for reviewing work, finances, relationships and direction without turning the studio into a spreadsheet.

Studio Notes / 1 min read

A monthly note about prototypes, rejected directions and the work that is still finding its form.

Studio Notes / 1 min read

Books, paper samples, tools and references currently shaping the studio’s work.

Field Notes / 1 min read

A considered list of books, tools and working references that continue to earn a place in our process.