Solace Wellness

A more human identity for a mental wellbeing service focused on practical support rather than lifestyle performance.

The brief

The category often relies on polished wellness imagery and reassuring but empty language. Solace needed to feel supportive without becoming sentimental or clinical.

Our approach

We developed a direct verbal system, accessible colour relationships and an image language built around ordinary moments of pause. The brand avoids promises of transformation and instead focuses on useful steps, continuity and care.

What changed

The new identity has made service information easier to navigate and given the organisation a more credible, grounded presence.

Support can feel warm without pretending everything is simple.

Project details

• Client: Solace Wellness
• Industry: Wellbeing
• Year: 2025
• Services: Research, strategy, identity, campaign