Lumen Interiors

A calm identity and editorial website for a studio designing homes, hospitality spaces and quiet workplaces.

The brief

The studio wanted to move beyond a luxury aesthetic built on beige, serif typography and vague language. It needed a more specific point of view without losing warmth.

Our approach

We combined a precise editorial grid with soft photography and direct language. The identity uses contrast rather than decoration: structured layouts, generous image crops and a small set of carefully repeated typographic relationships.

What changed

Lumen now has a clear voice across proposals, project presentations and digital publishing. The system feels refined, but not anonymous.

Restraint works best when every decision still has character.

Project details

• Client: Lumen Interiors
• Industry: Interiors
• Year: 2025
• Services: Identity, typography, website, art direction