Forma Furniture

A product identity and catalogue system for modular furniture designed for smaller, changing spaces.

The brief

Forma's products were adaptable, but its communication was not. Customers struggled to understand how pieces combined, changed and fitted into real rooms.

Our approach

We designed the brand around assembly logic. Product naming, diagrams, photography and page layouts all follow the same modular system, helping customers compare configurations without technical overload.

What changed

The new catalogue reduced repeated sales questions and gave the company a stronger foundation for future product families.

A modular product needs a modular way of being explained.

Project details

• Client: Forma Furniture
• Industry: Furniture
• Year: 2024
• Services: Identity, catalogue, e-commerce, photography