Contributor / Archive

Mara Vale

Creative director and co-founder of Morrow Works. Mara leads identity, editorial and cultural projects.

London, United KingdomWebsite

Process / 2 min read

Why we still start every project on paper

Before the grids, components and polished decks, we use paper to find the question the project actually needs to answer.

Identity / 1 min read

How memory, changing daylight and public participation became a flexible identity for a year-long cultural programme.

Digital / 2 min read

Expressive websites often become fragile. We use a small set of editorial rules to keep personality and maintainability together.

Identity / 1 min read

A useful colour system tells people what matters, what belongs together and what action is possible.

Studio Notes / 2 min read

A calm framework for reviewing work, finances, relationships and direction without turning the studio into a spreadsheet.

Studio Notes / 1 min read

Books, paper samples, tools and references currently shaping the studio’s work.

Process / 2 min read

The questions we answer before scheduling workshops, opening design files or promising a launch date.

Process / 1 min read

A paid-member workbook for structuring discovery, concept development, feedback, production and final delivery.