Identity / 2 min read
Building a brand that lasts longer than trends
A durable identity is not visually neutral. It is built from specific decisions that can keep producing useful variation.
Contributor / Archive
Eli Mercer
Designer and image-maker working across digital experiences, campaigns and moving image.
Identity / 2 min read
Photography / 1 min read
A field guide to choosing images for a portfolio
How to build a clear visual rhythm without making every project look like it came from the same brief.
Editorial / 1 min read
Typography that does not get old
Type systems age well when hierarchy and rhythm do the hard work instead of novelty alone.
Studio Notes / 1 min read
What we learned from rebuilding our own portfolio
The hardest client was our own studio. These are the decisions that finally moved the project forward.
Studio Notes / 1 min read
Studio Notes 01 — Making room for unfinished ideas
A monthly note about prototypes, rejected directions and the work that is still finding its form.
Field Notes / 1 min read
The design resources we actually use
A considered list of books, tools and working references that continue to earn a place in our process.
Identity / 1 min read
The complete brand strategy framework
A practical framework for moving from evidence and ambition to a brand position a team can actually use.